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Rapidly Scaling a 35-Person GTM Team in 90 Days
offer acceptance rate
compliance on debriefs and detailed interview scorecards within 48 hours
cost savings achieved
“Top Funnel was a key partner during a 90-day sprint to scale our GTM team rapidly. They helped build a fast, efficient hiring pipeline, brought clarity to hiring timelines, and used smart market mapping to guide sourcing by role and region. Their ability to optimize interviewer workload made a huge impact on our speed and candidate experience!”
Ryan Byrnes, Head of people at Elevate K-12
Top Funnel runs multi-channel outreach and drives conversations that lead to hires.
Overview
Elevate K-12, a Series C EdTech innovator backed by General Catalyst, serves over 600 schools with live-streamed, certified teachers. Amid rapid growth and critical expansion into new markets, Elevate K-12 faced an urgent need: hire 35 go-to-market (GTM) professionals within a tight 90-day window to capitalize on the crucial summer district-buying cycle.
Challenge
Absence of standardized hiring process or metrics for volume hiring
Costly, inconsistent third-party recruitment agencies
Over-extended GTM teams slowing down response times to candidates
A junior recruiter supporting multiple roles and managing hundreds of inbound applications
Approach
We deployed a dedicated recruitment squad (4 recruiters, 1 coordinator, 1 operations lead), introducing structured processes and infrastructure.
Real-time recruitment dashboards for clear visibility on pipeline and productivity
Market mapping by region and salary band to target sourcing precisely
Branded candidate experience with meticulous pre-interview preparation
"Bar raiser" program involving senior leaders in final interviews
Custom candidate assessments with role-specific panel evaluations
Comprehensive hiring playbooks and standardized interview scorecards
Results
offer acceptance rate
compliance on debriefs and detailed interview scorecards within 48 hours
cost savings achieved
Successfully hired all 35 GTM roles within 90 days
Reduced time-to-fill by 15-30 days across all roles
Achieved 95% offer acceptance rate
100% compliance on debriefs and detailed interview scorecards within 48 hours
Delivered approximately 70% cost savings (~$1.4M) compared to traditional agency fees, allowing reinvestment back into the company
Increased recruiter productivity week-over-week and reduced unqualified applicant reviews by over 50%
Industry
Education Technology (EdTech)
Stage
Series C
Valuation
Employees
~300
Scale
270+ district partnerships
600+ schools served
2,000 certified teachers in network
Coverage
30+ U.S. states
